Brewing Excitement: How Fres-co’s Packaging Elevates Limited-Time Coffee Offerings

The celebration of pumpkin spice every autumn, the comfort of a warming winter blend, or an exclusive flavor celebrating an iconic sports team – limited-time offerings (LTOs) have become a staple in the coffee world. These special releases offer a powerful marketing opportunity to engage customers, increase usage occasions, and drive sales.

At Fres-co, we understand the unique demands of LTO coffee packaging. We partner with roasters to ensure timely production while optimizing costs, allowing you to brew up excitement with every limited-time release.

The Advantages of Limited-Time Offerings

LTOs create a sense of urgency and exclusivity, enticing customers to try something new and driving impulse purchases. They also generate buzz and social media engagement, boosting brand awareness and fostering customer loyalty. Whether it’s a seasonal favorite like your celebratory Christmas blend, a unique flavor collaboration, or a regional blend celebrating local traditions, LTOs offer a way to connect with customers on a deeper level and keep your offerings fresh and exciting.

LTOs are proving to be a powerful strategy for engaging consumers who are increasingly seeking unique and varied product experiences. Our team has observed a rise in functional coffee beverages with added health benefits alongside a growing interest in cause-based coffee offerings. To help roasters stand out in these expanding markets, Fres-co’s customizable packaging solutions provide the perfect opportunity to differentiate their products and capture consumer attention.

Overcoming the Challenges of Limited-Time Offerings 

While LTOs offer significant marketing potential, they may also present unique challenges:

• Obsolescence Risk: Accurately predicting demand for an LTO can be tricky, leading to potential overstocking or missed opportunities.
• Minimum Order Quantities (MOQs): MOQs often require manufacturers to produce large batches that may exceed realistic sales projections for a limited-time product, creating inventory risk and potential waste.
• Lead Times: Ensuring timely production and delivery of LTO packaging is crucial to capitalize on the finite window of opportunity.

Fres-co helps roasters overcome these challenges through:

• Flexible Production: We offer both digital and traditional printing options to cater to various order sizes and lead times. Digital printing, in particular, allows for smaller runs and faster turnarounds, ideal for LTOs.
• Customization Expertise: Our team provides expert guidance on design, color palettes, and special finishes to create packaging that captures the essence of your LTO and brand.
• Streamlined Processes: We collaborate closely with roasters throughout the entire process, from design production to delivery, ensuring a smooth and efficient experience.

Packaging for Limited-Time Offerings

Fres-co offers a range of flexible packaging solutions for roasters’ LTOs, each providing unique advantages to meet diverse needs:

Gusseted Bags: A popular choice among coffee roasters, these bags are distinguished by their formation style. They can be made with a flat or block-style bottom, enhancing stability on store shelves and offering a distinctive, handcrafted appearance that appeals to consumers seeking a premium look:

• CORNERSEAL^® Bag: Known for its easy-open and reclose features, this side-gusseted bag features seals on each corner and on the bottom of the bag. It can be supplied as a pre-made bag or formed with rollstock, which can be converted at the roaster’s facility using automated form-fill-and-seal machines. An optional tin tie and/or one-way degassing valve is also available with the CORNERSEAL^® Bag.
• Back Fin Seal Bag: Similar to the CORNERSEAL^®, the Back Fin Seal Bag is a side-gusseted bag, but it features a seal on the back and bottom of the bag with an easy-open seal at the top. It can also be equipped with an optional tin tie and/or one-way degassing valve.

BLOCKBAG™: Our premium block bottom bag offers a unique aesthetic that differentiates your product on the shelf. It supports full front-panel and back-panel printing, combining the desired aesthetics of a block bottom bag with the automation of a standard coffee bag.

Rollstock: Rollstock is ideal for creating customized bags and pouches using horizontal or vertical form-fill-and-seal machinery. It offers airtight preservation for various products and can be tailored with multi-ply laminations using materials like foil, nylon, and MET PET.

Each of these packaging solutions can be enhanced with our signature one-way degassing valve, ensuring long shelf life and maintaining fresh-from-the-roaster quality. For smaller LTO runs, our digital printing capabilities offer cost-effective, high-quality packaging production with lower minimum order quantities, allowing roasters to quickly respond to market demands and launch exclusive flavors.

Your LTO, Our Expertise

For roasters with higher volume requirements, Fres-co offers tailored solutions to optimize LTO packaging:

• Production Planning: We work closely with you to factor in lead times and ensure timely delivery, even for larger orders.
• Inventory Management: We provide guidance on inventory planning to minimize waste and obsolescence, recommending strategies to avoid costly reprints, ensuring your LTO launch is a success.
• Collaboration: Our team collaborates seamlessly with yours throughout the entire process, from design conception to production and delivery.
• Technical Capabilities: Fres-co offers extensive customization options, specialized finishes, and a diverse selection of materials. Our advanced printing technologies enable quick turnarounds for time-sensitive LTO launches.

Contact us or submit a Quote Request online today to discover how Fres-co can help your team with all of your future limited-time offerings. Through competitive pricing, consistently reliable machines, unparalleled service plus premium materials and valves, our one-stop “coffee packaging shop” offers exceptional value for your packaging dollars.

For more than 40 years, Fres-co System USA, Inc. has manufactured high-performance flexible packaging systems and invented dozens of innovative breakthroughs including degassing valves, modified atmosphere technologies, and reclosure systems.

Topics: Airtight Packaging, Coffee Packaging, Flexible Packaging, Package Design, Package Printing

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