“Conserving energy and thus saving money, reducing consumption of unnecessary products and packaging and shifting to a clean-energy economy would likely hurt the bottom line of polluting industries, but would undoubtedly have positive effects for most of us.”
― David Suzuki, Canadian Scientist
“Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring to the package.”
― Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking
“Recycling, packaging, businesses are changing all of those things because that’s what consumers want.”
― Jerry Greenfield, co-founder of Ben & Jerry’s
“Packaging can be theater, it can create a story.”
― Steve Jobs
“More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging.”
― Dave Barry, humorist.
This sample of sayings raises interesting points for those of us in packaging. What have been your packaging needs over time, and how have you responded to them? We welcome your thoughts in the comments section below.
The images shown above are actual Fres-co packages, features or documents. They show how Fres-co has responded over our 30-year history to the matters addressed in the quotations above: sustainability; perceptions of products; ergonomics and other end-user considerations; the “billboard effect” of flexible package; easy-to-open seals. We invite you to contact us at Fres-co System USA to discuss how our team of packaging professionals can apply flexible thinking to these matters and any others you are facing.
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