According to Roast Magazine, sixty-two percent of Americans drink coffee daily.. When they buy coffee to brew at home, it’s likely the packaging played a role in capturing their attention at the point of purchase.
But long before the product reached the shelf, the right packaging will have served the all-important purpose of ensuring the coffee maintained its flavor profile and freshness, throughout the supply chain.
As coffee consumption behaviors evolve and consumer expectations change, the retail coffee packaging decision has grown more vital and more involved. This guide can help. You’ll find insights on the important role of coffee packaging, factors to consider when evaluating retail coffee packaging options, and popular flexible packaging for 2021 and beyond.
When choosing the optimal packaging for roasted coffee, considerations like these should be an integral part of the decision process.
The coffee industry has come a long way since the days when large metal cans dominated retail shelves. Today’s roasters have a wider variety of retail packaging options at their disposal, all offering significant advantages for the company and for buyers. Flexible packaging is an increasingly common choice, with options like the following proving mainstays of the industry:
When choosing a coffee packaging option, the ability to custom print the package at the required quantities is an important consideration. In this guide, Fres-co introduces you to digital printing capabilities and benefits. By using digital printing, smaller roasters can capitalize on the marketing power of custom-printed packaging, and larger roasters can offer seasonal or exclusive SKUs more cost-effectively. Digital printing is typically used for bags and pouches or rollstock, which is used to produce pre-made bags or sold to roasters that use automated form-and-fill equipment at their own facilities.
As roasters grow and expand their operations, the natural evolution is to move the form-and-fill function in-house. An experienced coffee packaging provider can guide a growing roaster on when to make the switch and which equipment options to consider in the early stages of handling the process internally.
The packaging decision will continue to be a vital one for roasters of all sizes. With retail coffee packaging influencing so many factors—from shelf appeal and brand identity to product quality, to sustainability—choosing the right partner can have a big impact on a roaster’s success in a growing, evolving market.
As the recognized leader in flexible coffee packaging for the retail segment, with over 40 years’ experience in this market, Fres-co is the right choice for any-sized roaster looking for packaging that supports their business goals.
Ready to make the move to coffee packaging that’s high quality, impactful, sustainable, and innovative? Contact the coffee packaging experts at Fres-co at firstname.lastname@example.org!
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