Monthly Archives: June 2018

Ideas to Address Generational Differences in Your Flexible Packaging

We packagers, like others involved in marketing, are obligated (if we’re being strategic) to address the needs of the three distinct generations in the U.S. vying for our marketing dollars: Baby Boomers (the post-War group born between 1946 and 1964); Generation X (born in the early 1960s to the early 1980s and overlap with Boomers […]